Everything I know. Structured for action.
Frameworks, research, templates, and tools built from a decade of live marketing and growth engagements not textbooks. Use what’s useful. Ignore the rest.
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Marketing Has Lost Its Soul (And We’re All Complicit in the Murder)
Before you roll your eyes thinking this is another “back in my day” rant, hear me out. Because this isn’t only about nostalgia (though there...
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How I Helped Temu Crack the Nigerian Market: The Inside Story of Africa’s Most Strategic Market Entry
"Tochy, I need your brain on something big," he said, skipping the usual pleasantries. "I'm working with Temu now, and we're trying to crack Nigeria....
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How to Hire Marketing Talent in 2025 (+ Resources You’ll Thank Me For)
Most startups lack senior marketing professionals internally, which means you're flying blind when evaluating candidates. And when marketing goes wrong it becomes a cost abyss...
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Why Your Growth Model Is Broken and How to Fix It
This is the pattern I see most frequently across the growth-stage companies I work with. Not companies that are failing. Companies that are succeeding, until...
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Is Your Marketing Career Ready for 2026?
The first one, let’s call her Amaka, spent 2025 crushing it. Hit every KPI. Managed campaigns that brought in a 6-figure pipeline. Her boss loved...