Everything I know. Structured for action.
Frameworks, research, templates, and tools built from a decade of live marketing and growth engagements not textbooks. Use what’s useful. Ignore the rest.
Resource Type
How I Helped Temu Crack the Nigerian Market: The Inside Story of Africa’s Most Strategic Market Entry
"Tochy, I need your brain on something big," he said, skipping the usual pleasantries. "I'm working with Temu now, and we're trying to crack Nigeria....
Blog
How to Hire Marketing Talent in 2025 (+ Resources You’ll Thank Me For)
Most startups lack senior marketing professionals internally, which means you're flying blind when evaluating candidates. And when marketing goes wrong it becomes a cost abyss...
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Why Your Growth Model Is Broken and How to Fix It
This is the pattern I see most frequently across the growth-stage companies I work with. Not companies that are failing. Companies that are succeeding, until...
Blog
Is Your Marketing Career Ready for 2026?
The first one, let’s call her Amaka, spent 2025 crushing it. Hit every KPI. Managed campaigns that brought in a 6-figure pipeline. Her boss loved...
Template
Generational Cohort Analysis Template | Free Download 2025
Decode five generations from Boomers to Gen Alpha. Download a free generational cohort analysis template for HR, marketers, founders, and product managers....
Template
Free User Persona Template | Psychographics & Cohort Data
Go beyond basic demographics. Download a free user persona template with psychographics, daily routines, objections, triggers, and cohort analysis built in....