So remember last week when I told you that some of you would watch the Platform Mastery video and have an existential crisis?
Well.
The comments are in, and I severely underestimated the situation.
Brothers and sisters, there was a full-blown reckoning. A marketing awakening. A “wait, I’ve been doing WHAT for how long?!” moment captured in real-time across YouTube, Instagram, LinkedIn, and Twitter.
And honestly? I’m here for all of it.
(If you’re wondering which video I’m talking about,
Go watch it if you haven’t already. I’ll wait.
But before I dive into the platform pivot confessions that flooded my notifications, let me tell you about something that happened this week, something that reminded me why authenticity matters, whether we’re talking about social media platforms or the spaces we call home.
A Home That Taught Me About Authenticity
I visited someone on Saturday, and I instantly fell in love with her home.
Note that I said home, not house.
The space had character. You could tell her personality from every corner. Her cherished memories were visibly scattered all over the place, in the best way possible and it was genuinely refreshing to see.
I constantly say this: We’ve gotten so carried away with what’s “popular” that we no longer curate things to fit who we are, to fit our own worlds.
People are turning their homes into Airbnbs to fit a lifestyle content creator’s aesthetic, forgetting that the space they’re mimicking is, in fact, that person’s office. Their set. Their stage.
If that house isn’t your definition of “cozy” so much so that you want to leave it often, you don’t smile while walking around it, you don’t feel completely and utterly at peace and in tune with its elements in a way that warms your heart, then maybe it’s time to rethink that decor.
Home isn’t perfect. Home is clean, warm, and a little messy.
The bookshelves aren’t filled with fake books.
The mirror might have a small crack from the time you tripped and hit it a bit.
The couch has your scent.
The walls show your memories in paper form.
The center table is chipped on the edge from all the beer you’ve had to open on it because you keep forgetting to buy a bottle opener every week when you visit the supermarket.
All the live plants are outside because you’d rather your room is dark, and this means the plants might die inside.
Your Christmas decor is still up in April because you love the reds and the lights.
And so, I always say: My home is my home. I have made it mine. It embodies MY personality.
And I can afford to do this because I can afford to rent out a hotel suite or an Airbnb whenever I feel like being aesthetic, for whatever length of time that may be.
This newsletter is dedicated to Lola. Thank you for making your home authentically yours and reminding me that authenticity isn’t another random buzzword, it’s a way of life. Thank you for reminding me about what a home should feel like at the exact time that I am redecorating.
Why Am I Telling You This?
Because the Platform Mastery video sparked the exact same realization for hundreds of you.
You’ve been building your “home” (your brand presence) on platforms that don’t fit who you are or what your business needs. You’ve been mimicking what looks popular instead of curating a strategy that actually works for your audience, your product, your goals.
And just like trying to live in a house that doesn’t feel like home, it’s exhausting. Unsustainable. Soul-crushing.
Let Me Show You What Happened
After posting that video breaking down which platforms Nigerian businesses should actually be using (and which ones are bleeding their budgets dry), my notifications went absolutely insane.
But these weren’t the typical “great video!” comments. These were confessions. Revelations. Entire strategy pivots happening in real-time in the comment section, my email and my DMs.
Let me share some of my favorites:
The energy? Chef’s kiss.
The vulnerability? Unprecedented.
The realization that platform psychology is real and they’ve been fighting against it? Priceless.
And if you haven’t watched the video yet, rush to YouTube now and do so:
After all these comments, DMs, and emails, one question keeps coming up:
“Tochy, I’ve already spent months/years building an audience on the wrong platform. Should I start from scratch on a new platform or try to migrate my audience?”
My honest answer is:
It depends on your business goals and how wrong the platform fit is.
Let me break it down:
Scenario 1: The Fit Is Completely Wrong
If you’re a fashion brand with 10,000 followers on LinkedIn but zero sales, yes, start fresh on Instagram and TikTok.
Your LinkedIn audience was never going to buy party dresses anyway. Cut your losses and redirect that energy to where your actual customers are.
(Unless you’re looking for VC funding, in which case, keep that LinkedIn polished. But still, get your sales machine running on Instagram and TikTok.)
Scenario 2: The Fit Is Just Misaligned
If you’re a B2B service provider with 5,000 followers on Instagram and some engagement, you don’t need to abandon it completely.
Just shift your primary focus to LinkedIn and Twitter while maintaining a minimal presence on Instagram.
The key phrase here is primary focus.
You can’t be everywhere. But you can be strategic about where you invest your time, money, and energy.
Think of it like your home: You don’t have to throw out everything and start from scratch. Sometimes you just need to rearrange, reprioritize, and make intentional choices about what stays and what goes.
Part 2 Is Coming (And Your Industry Might Be In It)
A lot of you asked about industries I didn’t cover in the first video.
I heard you loud and clear.
Part 2 is coming, and I’m covering:
✅ Photography/Videography
✅ Event Planning
✅ Interior Design
✅ Legal Services
✅ Consulting
✅ Logistics/Delivery Services
✅ Beauty Products/Cosmetics
✅ And a few others based on your requests
If there’s a specific industry you want me to break down, comment on the YouTube video with your request. I’m building Part 2 based entirely on what you need.
So, something to bear in mind all week;
Authenticity isn’t optional. It’s essential.
Whether you’re choosing which platform to invest in or how to decorate your living room, the principle is the same:
Stop chasing what looks popular. Start building what actually fits you.
Because at the end of the day, a house that doesn’t feel like home will never bring you peace. And a platform strategy that doesn’t align with your business goals will never bring you sales.
You deserve better than both.
If you watched the video and realized you’ve been on the wrong platform, don’t panic. Don’t beat yourself up. Just pivot.
If you visited someone’s home recently and felt like yours doesn’t reflect who you are, that’s okay. Start small. Add one thing that makes you smile.
And if you’re reading this newsletter and feeling seen, whether in your marketing strategy or your personal life, know that we’re building this together.
Based on these comments and conversations, we’re about to see some serious transformations in 2026.
Let’s keep going.
Love, light, and everything in between,
The Tochy of Tochy’s POV
P.S. If you haven’t watched the Platform Mastery video yet, what are you waiting for? The comments section is turning into a masterclass on its own. Watch it here.
P.P.S. Next week’s newsletter drops on Saturday evening (new schedule!). Mark your calendars. I’m cooking up something good.
P.P.P.S. To Lola: Thank you for the reminder that our spaces; physical and digital should reflect who we actually are, not who the internet thinks we should be.